We’re launching our public beta today. It’s an exciting day for us. And as good a day as any to explain why we built Acapela.
We’re getting rid of time spent on busy work
Software has eaten the office. The average company uses 137 software tools vs. 16 in 2017. For all the many benefits that’s brought, this shift has also led to a noisier and unproductive work environment.
A recent report showed that nearly two-thirds of all work time is spent on ‘busy work’. That’s time spent on activities like communicating about work, switching between apps, chasing status updates and commenting on notifications. That’s an incredible waste of time and energy.
How much potential could we unleash if we flipped that? What if instead of two-thirds of our time spent on nothing-y, low-value tasks, we could spend it on quality work that has real impact? A lot, we think.
We’re centralizing your work communication.
The reason we spend so much time on ‘busy work’ is because our tools are fragmented. We’re using nine apps every day at work, on average. Not to mention multiple Gmail accounts and Slack workspaces on top of that.
Fragmentation makes interruptions, tab switching and reactive mode the default state.
To improve out workflow we first need to simplify it. And we do that by bringing all your messages and notifications into one inbox.
Centralizing means you don’t context switch. It means you don’t miss messages because they stay in your inbox until you action them. It means you can batch many messages from different tools together, saving time and, more importantly, protecting your focus.
We apply Inbox Zero across your entire tool stack
Inbox Zero is an amazing productivity methodology for processing email. But it was made famous in the pre-Slack days, when all communication - internal and external - happened on one communication channel.
That’s changed. Unless you’re a VC or a sales person, most work communication now happens outside of email. It happens in chaotic Slack channels, in lost Notion comments and across project management tools like Asana. These disconnected, disruptive workflows are inefficient.
But with your tools centralized, there’s no reason why we can’t no apply an Inbox-Zero like methodology to every work tool - Slack, Notion, Jira, Asana and, yes, email tool.
A single, focused workflow means fewer interruptions, less FOMO, and calmer work days.
That’s where we’re at now. But we’ve got one eye to the future. We’re thinking about collaborative features like shared inboxes between teams. Customizable automations where you turn messages into to-dos for yourself or others. And even a developer platform so others can build apps that plug into Acapela. So this is just the beginning of more exciting things to come.